We’re not a traditional web agency. Here’s why
We’re not really interested in the traditional agency model.
You know the one.
You meet the senior person during the pitch, then the project gets passed through an account manager, project manager, designer, developer and probably a few other people along the way.
Before long, you’re several layers removed from the people actually doing the work.
We don’t think it needs to be that complicated.
You should know who you’re working with.
When you work with PWH, you deal directly with the people responsible for your website.
There’s less distance between the conversation and the work.
That means fewer handovers, fewer misunderstandings and a much clearer line of accountability.
If we’re discussing the design, you can speak directly to the person designing it.
If there’s a development question, you can speak to the person building it.
It sounds simple because it is.
We don’t hide behind agency jargon.
We’d rather talk about your business than fill a meeting with phrases like “digital transformation”, “user centric experiences” and “strategic innovation”.
Before we start designing anything, we want to understand what your website actually needs to achieve.
• What’s working at the moment?
• What’s getting in the way?
• Who are you trying to reach?
• What do customers need to know?
• What does your marketing team need from the website?
• How does your team need to manage it?
• What happens after someone gets in touch?
Those questions are much more useful than trying to make a project sound complicated.
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A new home for social leadership
Design and development need to work together.
One of the reasons we keep the team close is that design and development shouldn’t happen in isolation.
A beautiful design that is painful to build isn’t a great outcome.
Neither is a technically impressive website that’s difficult to use.
The two need to work together from the start.
That means thinking about how a design will work across different devices, how content will be managed, how the website will perform and what happens when your team needs to add something new six months after launch.
Good design should make the website better.
Good development should make that design useful.
We’re here after launch too.
For us, launching the website isn’t the end of the relationship.
It’s the point where you start learning what works.
Once the website is live, we can help with maintenance, support, performance and ongoing improvements.
We can look at the data, identify opportunities and make changes based on what your customers are actually doing.
Your business won’t stand still, so your website shouldn’t have to either.
Why we built PWH this way.
PWH started as an alternative to the traditional agency model.
The idea was simple.
Keep the team small.
Keep the relationships direct.
Take responsibility for the work.
Don’t make things more complicated than they need to be.
As we’ve grown, that approach hasn’t changed.
We still believe the best websites come from having good conversations, understanding the business properly and giving the people doing the work enough responsibility to do it well.
You shouldn’t need to navigate an agency hierarchy to get a website built.
You should be able to talk to the people doing the work, know what’s happening and trust that they’re looking after it.
That’s how we’d want to work with an agency.
So that’s how we work with our clients.
