SMC
Creative design & bespoke WordPress development
Repositioning The Social Media Coach with a new brand identity and website designed to establish its Fractional Head of Social proposition and appeal to senior business leaders.
Challenge
The Social Media Coach had evolved beyond its existing positioning. The new website needed to move away from agency and content-led services and clearly communicate a senior, embedded leadership model to founders, CEOs and marketing teams.
Approach
We restructured the website around the new Fractional Head of Social proposition - creating a clear user journey that explains the model, demonstrates its commercial value and positions The Social Media Coach as part of the client's leadership team rather than an external supplier.
Outcome
- A confident one-page website structure
- WordPress development
- Bespoke CMS
- Refined logo and brand identity
- Photography-led art direction
